Categories Online Marketing

Advantages of Using Social Networks for Marketing for Your Business

Unknowingly, most people spend a lot of time on social networks. Many of these people do not realize that the time they spend on these networks is enough to help improve their business activities and productivity. Imagine using as little as 7 hours a week to boost your firm’s recognition, sales, and traffic with little to no costs. The majority of marketers claim that social networks are among the most impactful platforms when marketing online.

For example, Lundin Petroleum AB is one of the many companies making their online presence known through various social networks like LinkedIn. A report from Social Media Examiner shows that almost 96% of marketers use social media marketing. However, only 85% of them are unsure of the tools that are best to utilize. Below is a list of gains businesses can expect from marketing on social media.

Improved Brand Awareness

Social networks happen to be one of the common cost-efficient digital marketing platforms. Including social media marketing in your strategy significantly boost company visibility and recognition. Businesses can get their employees to help with the process by sharing and liking your business pages and profiles online. As long as your agency maintains an online presence, it’s easy to boost their exposure.

Increased Inbound Traffic

4r32 SEO companyIgnoring social media platforms as marketing tools limit your firm to its usual clients and customers. Every social media page you create for your business helps bring potential clients to your website and profile pages. Additionally, social media sites have specific tools that help firms target the right audiences for their products and services. Social networks are full of all types of people, and they are great places for businesses looking to expand their customer base.

Better Search Engine Rankings

Using social media marketing is an excellent way of improving search engine ratings and rankings. SEO (Search Engine Optimization) is essential for gaining better page ranking and boosting traffic to your company’s domain. Ranking among the top websites on online search results will significantly help your business.

Higher Conversion Rates

social networksThe increase in visibility helps your business and brand get more conversion opportunities. Several agencies claim that building a close relationship with clients offers positive results in sales. The online presence is one of the many ways to develop a reliable customer base and increase their trust in your products and services.

Enhanced Customer Satisfaction

Social media platforms are the best places to humanize your business. Customers love getting feedback on their comments and questions because it makes them feel appreciated. When marketing on social networks, avoid automated replies and try as much as possible to relay personalized responses.…

Categories Online Marketing

Essential Tips You Should Consider When Hiring an SEO Firm

To be successful in business, you need to know what successful people know. If you have been stuck with the conventional methods of advertising, then that is a guarantee that you do not know what the successful people know and are doing and this means your business will rag behind. Some people have heard about online marketing but what most have done is to create a web page. But as much as this is one step in the right direction, owning a webpage will not guarantee online visibility.
If you want to make a breakthrough in your online marketing campaign then you need a renowned search engine optimization company usually denoted as SEO. However, you should also know that it is not all SEO firms have the competitive edge of ensuring your site is visible. Therefore, if you already own a web page but will like to make it visible, then you should find an SEO company with the following qualities.online marketing

Market Knowledge

For your online marketing campaign to be impactful and be seen by many people, you first of all have to find an SEO company that understands the current market dynamics and the people you are trying to reach. Most search engine optimization companies will promise to generate lots of traffic to your website. But traffic from people who do not need or use your products or services will not make any impact on your business.

Social Media Knowledge

A few years ago, online marketing was limited to search engines like google and yahoo. But in the current times, you need to find a firm that knows and uses social media. Note that many people are now registered to these communication platforms and most of them use them daily. Research shows that the average person spends almost four hours a day on social media. Therefore, finding a company, the can make your website visible on social media is a plus if you wish to make that quantum leap in business.seo

Experience

A digital marketing company can have all the knowledge of what to do in order to enhance the visibility of your webpage. But it is only those that have done it and gained experience who can give you the result you want. And to find and choose an experienced company, all you have to do is read reviews posted on different SEO firms websites. You can also inquire from the company‚Äôs customer care about their previous jobs.…