Categories Online Marketing

Advantages of Using Social Networks for Marketing for Your Business

social networks

Unknowingly, most people spend a lot of time on social networks. Many of these people do not realize that the time they spend on these networks is enough to help improve their business activities and productivity. Imagine using as little as 7 hours a week to boost your firm’s recognition, sales, and traffic with little to no costs. The majority of marketers claim that social networks are among the most impactful platforms when marketing online.

For example, Lundin Petroleum AB is one of the many companies making their online presence known through various social networks like LinkedIn. A report from Social Media Examiner shows that almost 96% of marketers use social media marketing. However, only 85% of them are unsure of the tools that are best to utilize. Below is a list of gains businesses can expect from marketing on social media.

Improved Brand Awareness

Social networks happen to be one of the common cost-efficient digital marketing platforms. Including social media marketing in your strategy significantly boost company visibility and recognition. Businesses can get their employees to help with the process by sharing and liking your business pages and profiles online. As long as your agency maintains an online presence, it’s easy to boost their exposure.

Increased Inbound Traffic

4r32 SEO companyIgnoring social media platforms as marketing tools limit your firm to its usual clients and customers. Every social media page you create for your business helps bring potential clients to your website and profile pages. Additionally, social media sites have specific tools that help firms target the right audiences for their products and services. Social networks are full of all types of people, and they are great places for businesses looking to expand their customer base.

Better Search Engine Rankings

Using social media marketing is an excellent way of improving search engine ratings and rankings. SEO (Search Engine Optimization) is essential for gaining better page ranking and boosting traffic to your company’s domain. Ranking among the top websites on online search results will significantly help your business.

Higher Conversion Rates

social networksThe increase in visibility helps your business and brand get more conversion opportunities. Several agencies claim that building a close relationship with clients offers positive results in sales. The online presence is one of the many ways to develop a reliable customer base and increase their trust in your products and services.

Enhanced Customer Satisfaction

Social media platforms are the best places to humanize your business. Customers love getting feedback on their comments and questions because it makes them feel appreciated. When marketing on social networks, avoid automated replies and try as much as possible to relay personalized responses.